How to care for your luxury watch
In addition to admiration, fine watches deserve care. With precision engineering at their core, these timepieces are built to last, but routine upkeep remains important. Cleaning, proper storage, and periodic servicing all play a role in preserving the integrity, appearance, and performance of a luxury watch.
Here are some tips to help you keep your luxury watch in optimal condition:
1. Clean it regularly
Daily wear can lead to a build-up of dust, sweat, and dirt. Use a soft microfiber cloth to gently wipe the case and bracelet after use. For metal straps on water-resistant watches, rinse occasionally with lukewarm water and mild soap (just be sure to dry thoroughly and avoid harsh chemicals). For leather straps, avoid moisture and heat exposure. Use a leather conditioner when needed to prevent cracking and maintain suppleness.
2. Avoid extreme conditions
Even the most durable watches have their limits. Protect your watch from extreme temperatures and high humidity, which can affect internal components. Keep it away from strong magnetic fields, which may disrupt the movement’s accuracy. And avoid prolonged exposure to direct sunlight, which can fade dials, bezels, or straps over time.
3. Schedule regular servicing
Luxury watches benefit from periodic professional servicing, typically every 3 to 5 years, or as recommended by the manufacturer. During servicing, a certified technician will clean and lubricate the movement, check for wear, test for water resistance, and replace any worn parts. Always service your timepiece at an authorised centre to preserve its warranty and value.
4. Store it properly
When not in use, store your watch in a protective box or pouch to shield it from dust and scratches. For automatic models, consider a watch winder, such as those by Buben & Zorweg to keep the movement functioning smoothly. Always place your watch in a cool, dry environment, away from direct sunlight and areas with changing humidity levels.
5. Handle with care
Despite their precision engineering, luxury watches can be damaged by rough handling. Avoid dropping or knocking your timepiece, and take extra care when adjusting the date or time. For manual-winding watches, avoid overwinding to prevent damage to the mainspring.
A word on sapphire crystal
Many luxury watches feature sapphire crystal for its scratch resistance factor, but it's not entirely scratch-proof. Avoid contact with abrasive surfaces and sharp edges to maintain its clarity over time.
Proper care will ensure your luxury watch remains as functional and beautiful as the day you acquired it. For added peace of mind, explore our aftercare services offered across Ahmed Seddiqi’s boutiques.