6 Things You Need to Know About H. Moser & Cie (According to CEO Edouard Meylan)
You don't need a logo on the dial to stand out.
The Moser Mindset
In many ways, Edouard Meylan, CEO and co-owner of H. Moser & Cie., is like the watches he makes - a blend of a maverick spirit, paired with an entirely professional excellence that just makes sense. We caught up with Mr. Meylan to learn what makes the brand tick.
OK, let's start off with something serious - if Moser was a meal, what would it be?
"Well, I'd say a good option would be a single-origin dark chocolate mousse infused with just a trace of chilli. Minimalist at first glance, but once you taste it, it reveals itself as deep, intense, and unapologetically crafted. You'll never look at dessert the same way again. Just like with our watches: less is more, but only when "less" has something to say."
(That's perhaps the best answer to that question we've ever heard.)
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How about the watches? What defines the watches of H. Moser & Cie?
"Audacity. At H. Moser & Cie., we don't follow the rules, we rewrite them, then delete the logo. We do things our way: minimalist dials that dare to be naked, movements that whisper excellence, and design choices that make the conservative crowd shift in their seats. It's not about being different for the sake of it, it's about being honest, bold, and unapologetically Moser."
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What surprises people about H. Moser & Cie?
"That we're dead serious about not taking ourselves too seriously. Yes, we make Haute Horlogerie. But we also make Swiss cheese watches, conceptual pieces that challenge the system, and collaborations that rattle cages. We're the horological equivalent of a tuxedo worn with sneakers. And somehow, it works."
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What would be the perfect two (or maybe three) watch collections from H. Moser & Cie?
“Let's start with the Endeavour Perpetual Calendar: for the quiet days when understatement says it all. Then a mix of two absolute classics. The Streamliner Flyback Chronograph for the rush, the curves, the flow. Finally, the Pioneer Cylindrical Tourbillon Skeleton: when you want to make a point. Between the three, you cover introspection, motion, and provocation. A perfect horological wardrobe.”
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You're partners with Alpine Motorsports - can you tell us how that is going, and why F1 and watches are such a perfect match?
"It's about precision, adrenaline, and engineering poetry. Alpine is fast, fearless, and fiercely independent, much like us. Our partnership is not about plastering logos on carbon fibre. It's about performance-driven collaboration, from cockpit instrumentation to watches made for the team. And let's face it: the roar of an engine and the ticking of a calibre? Both stir the soul."
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Can you tell us what having a retail presence in Saudi Arabia means for you and Moser?
"It means sharing our take on Swiss watchmaking with a bold, sophisticated audience that values authenticity over ostentation. Saudi Arabia is embracing the future while honouring heritage, exactly like we combine innovation with tradition."
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DISCOVER H. MOSER & CIE IN SAUDI ARABIA
Visit Ahmed Seddiqi’s boutique in the Kingdom to experience the independent spirit of Moser up close.